Cerebral Cease was dreamed up one night in the Washington State Penitentiary by a young ambitious entrepreneur serving time for grand theft auto. Joseph Maximov was the son of Russian immigrants. He grew up in Seattle. Joseph always had big dreams and outlandish goals. Man-made laws never seemed to pose an obstacle to his profitable schemes. After doing a five year sentence in the pen Joseph learned how to make potato vodka. He realized that the alcohol market would never fizzle, especially with marijuana still illegal.
Inside prison Maximov bunked with a middle-aged ex-politician named Hank McCormick who was convicted of money laundering. McCormick was a good man deep down and cared deeply for the unprivileged impoverished citizens of America and the world for that matter. To make a long story short, Maximov and McCormick combined the vodka process knowledge with a twist of empathy and viola! You have Singleton Vodka.
The two have attempted to launch numerous other products to help society and will continue to improve on their business portfolio (the collection of business and products that make up the company) - Armstrong and Kotler Ninth Edition Marketing pg 39. This blog, however, is soley dedicated to Singleton. Be on the lookout for the Cerebral Cease name and future groundbreaking innovations.
Wednesday, September 24, 2008
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