CRM

Customer Relationship Management(CRM) - Managing detailed information about individual customers and carefully managing customer "touch points" in order to maximize customer loyalty. (Armstrong and Kotler Ninth Edition Marketing pg.114) Cerebral Cease cares a lot about its customers. We want to hear about their likes and dislikes with our products. Currently in the making is an interactive website furnished with an live chatroom, blog, and member profile database for Singleton Vodka customers to chat and blog about some of their experiences they have had with our product. Some of the discussion threads on the forum include recipes, funny one night stand stories, an events calender, and a suggestion thread to make the customer feel involved with the evolution of the product.

Demographics

Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.(Armstrong and Kotler Ninth Edition Marketing pg.68) This study is vital to our company. First and foremost we are a company that is here to help and assist people in their futures. Profits for our actions come second. In order to achieve our maximum philanthropic objectives we must conduct in depth studies in the demography of the United States. We look at where the growth is the highest, where there is the highest number of parentless children, and other minor factors which may stimulate our profit margin. Once the study is complete and we see where Singleton Vodka will be most useful we begin to pump product into the stores in that area. If our calculations are correct, the bleak statistics that caused us to stock the shelves there will magically alter for the better. Thus creating less orphans and societal burdens and more revenue for us!

Company History

Cerebral Cease was dreamed up one night in the Washington State Penitentiary by a young ambitious entrepreneur serving time for grand theft auto. Joseph Maximov was the son of Russian immigrants. He grew up in Seattle. Joseph always had big dreams and outlandish goals. Man-made laws never seemed to pose an obstacle to his profitable schemes. After doing a five year sentence in the pen Joseph learned how to make potato vodka. He realized that the alcohol market would never fizzle, especially with marijuana still illegal.

Inside prison Maximov bunked with a middle-aged ex-politician named Hank McCormick who was convicted of money laundering. McCormick was a good man deep down and cared deeply for the unprivileged impoverished citizens of America and the world for that matter. To make a long story short, Maximov and McCormick combined the vodka process knowledge with a twist of empathy and viola! You have Singleton Vodka.

The two have attempted to launch numerous other products to help society and will continue to improve on their business portfolio (the collection of business and products that make up the company) - Armstrong and Kotler Ninth Edition Marketing pg 39. This blog, however, is soley dedicated to Singleton. Be on the lookout for the Cerebral Cease name and future groundbreaking innovations.