Well folks,
after our long nationwide search we finally found our Singleton pin-up girl! We considered thousands of women and we think we finally found the right look for our brand.
Companies can build customer relationships at many levels, depending on the nature of the target market. (Armstrong and Kotler Ninth edition marketing pg. 16) When we did our search we were looking for a spokes-model that would not only spark a definite interest in our product but would also maintain the loyalty and level of comfort with our current customers. I have a feeling that you all will be pleased!
