Deciding the price

In using psychological pricing, sellers consider the psychology of prices and not simply the economics.(Armstrong and Kotler Ninth Edition Marketing pg. 276) When deciding on the price for a bottle of Singleton Vodka we want to make it affordable but not so affordable that consumers think that it's extremely cheap vodka that will leave them feeling hungover the next day. While the quality of the vodka may be pure, the main attraction is its function. It then occurred to us that what we had wasn't just a vodka to compete with others but an entirely different and revolutionary product that would be regarded exclusively. Given this market hypothesis, we came to the conclusion that the price issue would be low on our market agenda. Keep the price relatively low in the mid-grade vodka range. We don't want to forget about the main purpose which drove this concept to the production level; the altruistic concerns for society and unwanted children conceived daily into poverty and inopportune environments.

Demand Curve - A curve that shows the number of units the market will buy in a given time period, at different prices that might be charged.(Armstrong and Kotler Ninth Edition Marketing pg. 268) Given the state of the economy in the U.S. and its continual decline, Cerebral Cease predicts the demand for alcohol to shoot up. Sex will also inevitably grow because like alcohol it is a great stress reliever in times of crisis. Our price will not change when this happens. We must cater our product's cost to the ones who need them most.

Marketing Environment - The actors close to the company that affect its ability to serve its customers - the company, suppliers, marketing intermediaries, customer markets, competitors, and politics.(Armstrong and Kotler Ninth Edition Marketing pg.65)