Wednesday, September 17, 2008
Storyboards for upcoming commercial!!
Unsought Product - Consumer product that the consumer either does not know about or knows about but does not normally think if buying.- Armstrong and Kotler Ninth Edition Marketing pg. 201. Cerebral Cease recently decided to change up its advertising campaign and get off the "Unsought Product" wagon and project its highly beneficial and practical product into the homes of the consumers. Below is a viewing of the storyboard animatic for the possible upcoming Singleton Vodka commercial. We find it both informative and entertaining.
Lifestyles... lets hold on to em'
Lifestyles - "People coming from the same subculture, social class, and occupation may have quite different lifestyles." -Armstrong & Kotler's Ninth Edition Marketing pg. 141. All of us at Cerebral Cease understand this and realize the value that people place on their lifestyles. Our daily lives have patterns that generate a strong sense of comfort and normalcy. Unexpected mishaps are obviously avoided. We believe that if you socialize safely with Singleton Vodka those nasty curve balls life might throw at ya will drastically decrease... if ya know what I mean.
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