Wednesday, September 17, 2008
Storyboards for upcoming commercial!!
Unsought Product - Consumer product that the consumer either does not know about or knows about but does not normally think if buying.- Armstrong and Kotler Ninth Edition Marketing pg. 201. Cerebral Cease recently decided to change up its advertising campaign and get off the "Unsought Product" wagon and project its highly beneficial and practical product into the homes of the consumers. Below is a viewing of the storyboard animatic for the possible upcoming Singleton Vodka commercial. We find it both informative and entertaining.
Subscribe to:
Post Comments (Atom)
2 comments:
"Direct marketing continues to become more web oriented, and internet marketing is claiming a fast-growing share of direct marketing spending and sales." Armstrong & Kotler, Ch14 - P.417
Awesome storyboard and artwork! I really thought it was great. This is the perfect way to get your message out across the internet. People are always wanting to watch fresh and original video content.
Great concept. Very creative and well done on the animatic. I feel that this is something new and fresh that people will be attracted to. I really like the concept that your drink is like a contraceptive. It is quite humorous and i think it would do very well.
"Consumer purchases are influenced strongly by cultural, social, personal, and psychological characteristics."
Post a Comment