Introduction

Hello readers,
Welcome to CerebralCease. We provide products to the public that they realize they need after they buy them!

Do you remember the last time you had a hangover? Remember the feeling of embarrassment, shame, and regret? Okay, so maybe you peed in your girlfriend's ice trays and microwaved an 18 pack of grade A's. But you don't have to worry about knocking up your lady friend thanks to the alcohol consumed the night before! And ladies, no need to get a pregnancy test to see if that stranger you shacked up with the night before slipped one past the goalie.

My vodka isn’t big on taste nor is it extremely fancy. What my vodka brings to the table is a sense of freedom. The freedom one feels when consuming my vodka comes from the comforting fact that my vodka doubles as a bi-gender contraceptive. Inside each bottle of vodka is a healthy dose of estrogen and progestin; just enough to interfere with the reproduction process. For the males it confuses the hell out of the sperm and for the women it causes changes in the cervical mucus and uterine lining, making it harder for sperm to reach the uterus and harder for a fertilized egg to attach to the uterus. There will be two versions of the vodka; one for each gender. The male version will be shot with an extra kicker of testosterone to maintain his much desired sex drive. So when you take a shot of Singleton Vodka it’s just like slipping on a condom or taking a morning after pill. It’s the “Night Before” vodka!

CRM

Customer Relationship Management(CRM) - Managing detailed information about individual customers and carefully managing customer "touch points" in order to maximize customer loyalty. (Armstrong and Kotler Ninth Edition Marketing pg.114) Cerebral Cease cares a lot about its customers. We want to hear about their likes and dislikes with our products. Currently in the making is an interactive website furnished with an live chatroom, blog, and member profile database for Singleton Vodka customers to chat and blog about some of their experiences they have had with our product. Some of the discussion threads on the forum include recipes, funny one night stand stories, an events calender, and a suggestion thread to make the customer feel involved with the evolution of the product.

Demographics

Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.(Armstrong and Kotler Ninth Edition Marketing pg.68) This study is vital to our company. First and foremost we are a company that is here to help and assist people in their futures. Profits for our actions come second. In order to achieve our maximum philanthropic objectives we must conduct in depth studies in the demography of the United States. We look at where the growth is the highest, where there is the highest number of parentless children, and other minor factors which may stimulate our profit margin. Once the study is complete and we see where Singleton Vodka will be most useful we begin to pump product into the stores in that area. If our calculations are correct, the bleak statistics that caused us to stock the shelves there will magically alter for the better. Thus creating less orphans and societal burdens and more revenue for us!

Company History

Cerebral Cease was dreamed up one night in the Washington State Penitentiary by a young ambitious entrepreneur serving time for grand theft auto. Joseph Maximov was the son of Russian immigrants. He grew up in Seattle. Joseph always had big dreams and outlandish goals. Man-made laws never seemed to pose an obstacle to his profitable schemes. After doing a five year sentence in the pen Joseph learned how to make potato vodka. He realized that the alcohol market would never fizzle, especially with marijuana still illegal.

Inside prison Maximov bunked with a middle-aged ex-politician named Hank McCormick who was convicted of money laundering. McCormick was a good man deep down and cared deeply for the unprivileged impoverished citizens of America and the world for that matter. To make a long story short, Maximov and McCormick combined the vodka process knowledge with a twist of empathy and viola! You have Singleton Vodka.

The two have attempted to launch numerous other products to help society and will continue to improve on their business portfolio (the collection of business and products that make up the company) - Armstrong and Kotler Ninth Edition Marketing pg 39. This blog, however, is soley dedicated to Singleton. Be on the lookout for the Cerebral Cease name and future groundbreaking innovations.

Deciding the price

In using psychological pricing, sellers consider the psychology of prices and not simply the economics.(Armstrong and Kotler Ninth Edition Marketing pg. 276) When deciding on the price for a bottle of Singleton Vodka we want to make it affordable but not so affordable that consumers think that it's extremely cheap vodka that will leave them feeling hungover the next day. While the quality of the vodka may be pure, the main attraction is its function. It then occurred to us that what we had wasn't just a vodka to compete with others but an entirely different and revolutionary product that would be regarded exclusively. Given this market hypothesis, we came to the conclusion that the price issue would be low on our market agenda. Keep the price relatively low in the mid-grade vodka range. We don't want to forget about the main purpose which drove this concept to the production level; the altruistic concerns for society and unwanted children conceived daily into poverty and inopportune environments.

Demand Curve - A curve that shows the number of units the market will buy in a given time period, at different prices that might be charged.(Armstrong and Kotler Ninth Edition Marketing pg. 268) Given the state of the economy in the U.S. and its continual decline, Cerebral Cease predicts the demand for alcohol to shoot up. Sex will also inevitably grow because like alcohol it is a great stress reliever in times of crisis. Our price will not change when this happens. We must cater our product's cost to the ones who need them most.

Marketing Environment - The actors close to the company that affect its ability to serve its customers - the company, suppliers, marketing intermediaries, customer markets, competitors, and politics.(Armstrong and Kotler Ninth Edition Marketing pg.65)

Model Contest

Well folks,
after our long nationwide search we finally found our Singleton pin-up girl! We considered thousands of women and we think we finally found the right look for our brand.

Companies can build customer relationships at many levels, depending on the nature of the target market. (Armstrong and Kotler Ninth edition marketing pg. 16) When we did our search we were looking for a spokes-model that would not only spark a definite interest in our product but would also maintain the loyalty and level of comfort with our current customers. I have a feeling that you all will be pleased!

Storyboards for upcoming commercial!!

Unsought Product - Consumer product that the consumer either does not know about or knows about but does not normally think if buying.- Armstrong and Kotler Ninth Edition Marketing pg. 201. Cerebral Cease recently decided to change up its advertising campaign and get off the "Unsought Product" wagon and project its highly beneficial and practical product into the homes of the consumers. Below is a viewing of the storyboard animatic for the possible upcoming Singleton Vodka commercial. We find it both informative and entertaining.

click here for the animatic