CRM

Customer Relationship Management(CRM) - Managing detailed information about individual customers and carefully managing customer "touch points" in order to maximize customer loyalty. (Armstrong and Kotler Ninth Edition Marketing pg.114) Cerebral Cease cares a lot about its customers. We want to hear about their likes and dislikes with our products. Currently in the making is an interactive website furnished with an live chatroom, blog, and member profile database for Singleton Vodka customers to chat and blog about some of their experiences they have had with our product. Some of the discussion threads on the forum include recipes, funny one night stand stories, an events calender, and a suggestion thread to make the customer feel involved with the evolution of the product.